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WHAT'S ACTUALLY IN IT

What's Actually In Doze

doze. has seven ingredients. Four of them are the reason you would buy it. Three are the reason it tastes good enough to drink every morning. Here is the lot, in plain English.

Full ingredient list: Ceremonial Matcha (Camellia sinensis), Lion's Mane Mushroom (Hericium erinaceus), Fish Collagen, MCT Powder (Coconut), Coconut Powder, Stevia Extract, Blue Spirulina.

Contains fish and tree nuts (coconut).

doze. is a food-based nutritional supplement, not a medicine. It is not intended to diagnose, treat, cure or prevent any disease. Some ingredients below are well studied and some are areas where the evidence is still developing.

THE FOUR ACTIVES · ONE

Lion's Mane Mushroom - 800mg per serve

What is Lion's Mane?

Lion's Mane (Hericium erinaceus) is a white, shaggy-looking mushroom that grows on hardwood trees across Asia, Europe and North America. It has been eaten as a food for centuries, and it has a long history in traditional Chinese and Japanese herbal practice. In Japan it is known as yamabushitake, named after the mountain-dwelling monks whose robes it was said to resemble.

What does Lion's Mane actually do?

This is the question we get asked more than any other, so here is a straight answer.

Lion's Mane is one of the most widely researched functional mushrooms, and it is also one where the science is genuinely still developing. It contains naturally occurring compounds called hericenones and erinacines, which are what most of the current research is interested in.

What we can tell you honestly is why people reach for it. Focus, mental clarity and memory are the three reasons customers most often give us for choosing doze. over an ordinary matcha. We are deliberately not going to promise you a result, because it is a food-based supplement rather than a medicine.

Why fruiting body extract, not mycelium grown on rice

This is the single biggest difference between a serious Lion's Mane product and a cheap one, and almost nobody explains it on the label.

The fruiting body is the actual mushroom, the part you would recognise growing on a tree. Mycelium is the root-like network it grows from. Mycelium is far cheaper to produce because it is typically grown on a bed of sterilised grain, usually rice, then harvested and milled together with that grain. The result can be a powder that is substantially starch from the growing medium rather than mushroom, and it can still legally be called Lion's Mane.

Ours is 100% fruiting body extract at a 10:1 extraction ratio, which means ten kilograms of mushroom go into every one kilogram of extract. Country of origin is China, where Lion's Mane has been cultivated for generations. It costs us considerably more than mycelium. It is the whole point.

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Close-up of vivid green iced matcha with ice cubes and a fine layer of foam
THE FOUR ACTIVES · TWO

Marine Collagen - 400mg per serve

What marine collagen is, and what people take it for

Collagen is the most abundant structural protein in the human body. It is a major building block of skin, hair, nails, joints and connective tissue, and the body's natural production of it gradually declines with age.

Marine collagen peptides are collagen that has been broken down (hydrolysed) into shorter chains, which makes them easy to disperse into a drink without turning it gluey. They are particularly rich in the amino acids glycine, proline and hydroxyproline, the raw materials the body draws on to build its own collagen.

That is why collagen has become a daily habit for so many people, and why skin elasticity, hair, nails and joints are what most people have in mind when they take it.

Why marine collagen instead of bovine

Three reasons, in order of how much they mattered to us:

  • Peptide size. Marine collagen peptides are smaller and lighter than bovine ones, which is generally considered to make them easier for the body to absorb.
  • Type I collagen. Marine collagen is almost entirely Type I, the type most associated with skin, hair and nails. Bovine collagen is a mix of Type I and Type III.
  • Taste and suitability. Bovine collagen carries a distinct flavour that fights with matcha. Marine collagen is close to neutral, and it suits people who avoid beef for dietary or religious reasons.

Ours is fish collagen, which is listed on the pouch as an allergen. If you have a fish allergy, doze. is not for you.

A prepared doze. matcha latte beside the pouch, showing the blend's naturally vivid green colour
THE FOUR ACTIVES · THREE

Shade-Grown Ceremonial Matcha

Why shade-growing matters

For the last 20 to 30 days before harvest, the tea plants are covered and grown in shade. Deprived of full sun, the plant responds by producing more chlorophyll, which is where that deep green colour comes from, and more importantly more L-theanine.

L-theanine is an amino acid found naturally in tea leaves. It is the compound most associated with the particular character of matcha: alert, but not wired. Because matcha is made from the whole leaf, stone-milled into powder, you drink the leaf rather than an infusion of it, so you get the L-theanine along with the caffeine.

Matcha vs coffee: why the energy feels different

Coffee delivers caffeine on its own, and it delivers it quickly. Matcha delivers caffeine alongside L-theanine, and it releases more gradually.

That combination is why so many people describe matcha energy as steadier and smoother than coffee, without the sharp peak and the flat patch afterwards. It is the reason doze. exists in the first place. Matcha does contain caffeine, and anyone telling you it is caffeine-free is wrong. We cover how it compares in our FAQs.

Where our matcha comes from

Our matcha is grown at the same latitude as Uji, Japan, the region most associated with world-class matcha, and it is hand-picked. Ceremonial grade means the youngest, softest top leaves, which is what gives a smooth cup rather than the harsh, grassy bitterness people associate with cheap culinary matcha.

Woman holding a doze. ceremonial matcha pouch in a shade-grown green tea field with misty hills behind
THE FOUR ACTIVES · FOUR

Blue Spirulina

What blue spirulina actually is

Blue spirulina is not a dye. It is phycocyanin extract, drawn from spirulina, a blue-green algae that has been eaten as a food for centuries and is one of the more nutrient-dense foods on the planet.

Phycocyanin is the specific fraction responsible for both the extraordinary colour and much of the antioxidant activity spirulina is known for. Extracting it gives you the antioxidant-rich blue without the strong, pond-like flavour of whole green spirulina. There are no added colourings or pigments in doze.

Why we added it

Two honest reasons.

The first is antioxidants. Phycocyanin is a well-recognised source of antioxidant compounds, and it sits naturally alongside the catechins already present in green tea.

The second reason is colour, and we are not going to pretend otherwise. Blue spirulina is why doze. turns that vivid green rather than the murky khaki of most mushroom blends. It contributes no meaningful flavour.

doze. matcha latte poured over ice, showing the vivid green colour of ceremonial matcha and blue spirulina
THE OTHER THREE

MCT, coconut and stevia - why it tastes like that

A functional powder nobody wants to drink is a functional powder that stays in the cupboard. These three ingredients are not there to pad the blend out, they are there to make the other four something you actually look forward to.

MCT Powder (from coconut)

MCTs are medium-chain triglycerides, a type of fat that occurs naturally in coconut. In doze. they do two jobs. They carry the creaminess, which is what stops matcha tasting thin and watery when you make it with water rather than milk. They also help the powder disperse instead of clumping at the bottom of the cup.

Coconut Powder

Coconut powder gives the blend body and a soft, rounded mouthfeel without any dairy. It is also what makes doze. work as well with hot water as it does with milk, which matters if you are making it at a desk rather than in a kitchen.

Stevia Extract

doze. is sweetened with a small amount of stevia extract, taken from the leaf of the Stevia rebaudiana plant. There is no cane sugar and no artificial sweetener in the blend.

This is the ingredient that does most of the work against matcha's natural bitterness. It is also why people who have tried unsweetened ceremonial matcha and given up on it tend to get on with doze.

Allergens

doze. contains fish and tree nuts (coconut). It is not suitable if you are allergic to either, and the fish collagen means it is not vegan. Always read the pouch for the full ingredient and allergen statement, as formulations can change.

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doze. matcha scoop showing 800mg Lion's Mane fruiting body extract and 400mg marine collagen per serve

WHAT CUSTOMERS SAY

16 reviews. All five stars.

5.0 out of 5 based on 16 reviews

Best matcha I have tasted, also love the contents: matcha, collagen and lion's mane, the healthiest ingredients in one great tasting drink. I have been looking for a matcha that is not bitter. I have found it.

Tommy B.

I love the idea behind this matcha blend, it is such a great way to incorporate key nutrients into your daily routine in a fun and yummy way. Also frothed up really nicely!

GeorgiaVerified buyer

I've added this matcha, lion's mane and collagen latte to my morning routine and I'm honestly loving it. It's smooth, creamy and super easy to drink without being too strong or bitter. It gives me a nice calm energy to start the day.

MelVerified buyer
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A note on supplements

doze. is a nutritional supplement made from food-based ingredients. It is not a medicine, and it is not intended to diagnose, treat, cure or prevent any disease. Supplements are not a replacement for a varied, balanced diet and a healthy lifestyle.

Research into functional mushrooms such as Lion's Mane is ongoing and the evidence base is still developing. Individual experiences vary. If you are pregnant, breastfeeding, taking medication or managing a health condition, please speak to your doctor or another qualified health professional before adding any supplement to your routine.

Allergens: contains fish and tree nuts (coconut). Contains naturally occurring caffeine from matcha. Always check the pouch for the current ingredient and allergen statement.