One of us spent years in EMS — the adrenaline, the crashes, the burnout that comes with running on caffeine and nothing else. The other is an engineer, wired to obsess over dosing, precision, and getting the formula exactly right rather than close enough.

Matcha is where those worlds met. Steady energy without the spike. Focus without the crash. We started making it for ourselves before we ever thought about selling it — and once we got the dose right, we knew it needed to exist for everyone else running on empty too.